How to actually use AI ethically

In the last episode, we discussed the ethics of using AI and how you can develop your guiding principles for using these exponentially evolving technologies and tools.

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Transcript

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Hey there, hi there, I'm Brandy Lawson and you are listening to Elevated, the podcast helping you build a better kitchen and bath design business. In the last episode, we discussed the ethics of using AI and how you can develop your guiding principles for using these exponentially evolving technologies and tools. I find that it isn't usually quite enough to just cover the how to of any topic that I'm working to wrap my head around. It's most useful for me to see and hear specific examples so I can understand what the principles look like in practice. If this is you, I've got good news. As in this episode, we are taking those concepts of ethical AI use and applying them to tangible scenarios so you too can see what they might look like when actually in use. So, why does it matter exactly that we give credit to AI? It's not like, It's going to get its feelings hurt, yeah. Giving credit to AI is important for several reasons. First, it's about transparency. When you use AI to create content, your audience deserves to know that the content they are consuming was generated or assisted by AI. This allows them to make informed decisions about the content they engage with. Second, giving credit to AI is a way to acknowledge the work and innovation of the AI developers and companies behind these tools. Just like we give credit to human creators, it's important to recognize the contribution of AI in the creative process. Okay, now let's get on to some specific examples of how you can apply ethical AI use in your business. When we're talking about AI to repurpose content, we use an app called Clap to pull out 60 second highlights from our podcast videos. Uh, yes, our podcast has videos. That can be found on YouTube. This repurposing of existing content, and the value AI is adding, is to do the heavy lifting of finding the highlight clips, pulling them out, and adding dynamic captions. Because we aren't using AI to create content in this way, We're not including credit in each video to say it was made by Clap in the same way that other video content creators aren't saying they use Premiere Pro, Final Cut Pro, or iMovie. The AI is assisting in the process, but not creating the content itself, so credit isn't necessary in this case. Using AI to help write emails, though, When you're using it to help write emails, it's important to keep in mind the purpose and the audience of the email. If you're using AI to generate a complete email that will be sent directly to a client or customer, it's good practice to disclose that the email was generated with the assistance of AI. This can be done with a simple line at the end of the email, such as This email was created with the help of AI. However, if you're using AI to help brainstorm ideas, or generate snippets that you then heavily edit and incorporate into your own writing, credit may not be necessary, as the final email is primarily your own work. To make the decision on when to give credit to AI for creating written content, you might make a rule or guideline in your organization so that expectations are clear and no one needs to burn the extra brainpower figuring it out every time. This could be something like if AI created more than 50 percent of the content, credit needs to be given. Now, when we're using AI to edit or create images, When it comes to this part, the level of credit needed depends on the extent of AI involvement. If you're using AI tools to make minor adjustments or enhancements to an existing image, such as cropping, resizing, or adjusting colors, credit may not be necessary. However, if you're using AI to generate a completely new image, or to make significant changes to an existing one, It's important to disclose that AI was used in the creation process. This can be done with a watermark or a caption that indicates that the image was created or edited with AI. Just as image credits are typically given to their human creators, so should image credit be given when AI is at the helm. As you can see, the way you apply ethical AI use principles can vary depending on the specific use case and the level of AI involvement in the creative process. The key is to be transparent with your audience and to give credit where it's due. In the next episode, we'll talk about another way to use AI in running your business. Until then, keep exploring the possibilities of AI and how you can use it ethically and effectively in your kitchen and bath design business. Are you all in on using AI in your business, but need some hands on expert help? Book 15 minutes with me at fieryfx. com slash chat to get personalized guidance.